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Luis Franco

Luis Franco

Senior Account Executive

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Data-driven private capital lender and portfolio management professional with a proven track record of driving growth, operational scale, and performance across real estate, SaaS, and hospitality. Specializes in private capital lending to real estate investors, structuring deals that prioritize speed, clarity, and risk-adjusted returns while supporting long-term portfolio growth. Currently with Key Real Estate Capital, where he focuses on capital deployment, portfolio performance, and investor relationships. Known for building disciplined, scalable systems and processes—including underwriting frameworks, portfolio analytics, and execution workflows—that improve deal velocity, asset performance, and capital efficiency.

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